Engineering deep-dives, product decisions, and what actually shipped — written by the one person building it.
A Real Experience Score that dropped from 90 to 50 in a week wasn’t a bug in the code — it was a bug in the release habit.
Tech case · SEOAuth middleware quietly gated the one file whose entire job is telling Google the site exists. The confusing part wasn’t the bug — it was that the page looked perfect in my own browser, and that fixing it changed nothing for weeks.
Tech case · performanceFive unglamorous fixes to a Next.js + Postgres dashboard, and the one habit buried in almost every API route that was quietly taxing every click.